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Case studies
Documented Dynamic Code work, the scope behind it and practical lessons to take into the next project.
Field Notes explore an idea. System Maps lay out a process. Build Logs show the work behind it.
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Build Logs · Case studies · 2 min read
EBT: connect the promise, the page and the campaign.
A reading of Dynamic Code’s Evidence Based Training case study, with a practical map for reviewing connected campaign work.
Build Logs · Case studies · 2 min read
Quoterite: let the website demonstrate the product.
Use an interactive product website to answer a buyer’s questions through a visible task.
Build Logs · Case studies · 2 min read
FlipSide: carry the brand into the buying experience.
A practical lens on the connection between a rebrand and a Shopify storefront.
Build Logs · Case studies · 2 min read
The fishing brief was about the occasion.
A campaign recollection about researching the experience a customer wants, rather than stopping at a demographic label.
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Built from my working notes, scripts and documented projects, with AI assistance in adapting and organising the library. Research and published case studies are linked in the articles.
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