The working library / 87 articles
THINKING,
PUT TO WORK.
Field notes, system maps and build logs on AI, creative production and the work of building businesses.
Field Notes explore an idea. System Maps lay out a process. Build Logs show the work behind it.
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1–12 of 87 articles
System Maps · Business operations · 3 min read
Being at capacity is a design problem.
Map the work, find the constraint and decide what needs to change before adding more demand.
Field Notes · Marketing & behaviour · 2 min read
Give the page one job.
A useful way to simplify a homepage, campaign or offer without stripping out the detail people need.
Field Notes · Growth & acquisition · 3 min read
Before the rebuild, walk through the website.
Review clarity, readability and the path to action before deciding that a website needs to start again.
Build Logs · AI & systems · 3 min read
Inside the content engine: source, draft, review.
A look at the structure of the content engine and why saved material, generated drafts and approved rewrites are separate.
Build Logs · Case studies · 2 min read
EBT: connect the promise, the page and the campaign.
A reading of Dynamic Code’s Evidence Based Training case study, with a practical map for reviewing connected campaign work.
Build Logs · Case studies · 2 min read
Quoterite: let the website demonstrate the product.
Use an interactive product website to answer a buyer’s questions through a visible task.
Build Logs · Case studies · 2 min read
FlipSide: carry the brand into the buying experience.
A practical lens on the connection between a rebrand and a Shopify storefront.
Build Logs · Creative & production · 2 min read
Building a video section that feels like featured work.
What changed when the homepage video stopped behaving like a small supporting card.
Build Logs · AI & systems · 2 min read
Turning a script library into a useful journal.
How the content library became articles, topic collections and a source record rather than a bulk transcript dump.
System Maps · AI & systems · 2 min read
Measure AI cost per useful result.
Map context, retries, tool calls and review time before optimising a model bill.
Field Notes · AI & systems · 2 min read
The prototype is the beginning of the cost model.
A quick AI-assisted demo can test an idea while leaving most production obligations unresolved.
System Maps · AI & systems · 2 min read
Automate the preparation, then review the prospect.
A lead workflow that separates discovery, evidence, qualification and a deliberate contact decision.
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Built from my working notes, scripts and documented projects, with AI assistance in adapting and organising the library. Research and published case studies are linked in the articles.
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