The working library / 87 articles
Growth & acquisition
Revenue models, customer journeys and experiments that make the next growth decision clearer.
Field Notes explore an idea. System Maps lay out a process. Build Logs show the work behind it.
Browse topics / Growth & acquisition
1–6 of 6 articles
Field Notes · Growth & acquisition · 3 min read
Before the rebuild, walk through the website.
Review clarity, readability and the path to action before deciding that a website needs to start again.
System Maps · Growth & acquisition · 2 min read
Write the revenue model before choosing the tactic.
Separate traffic, conversion, order value and repeat purchase to find the change that matters.
System Maps · Growth & acquisition · 2 min read
Make a referral easy to explain.
Give satisfied customers a clear situation, a useful introduction and a considerate follow-through.
Field Notes · Growth & acquisition · 2 min read
Look for the work around the opportunity.
A practical way to explore businesses that help other people do a difficult job.
System Maps · Growth & acquisition · 2 min read
Qualify for the next conversation, not the longest form.
Ask for the information that helps both sides decide whether a sales conversation is useful.
System Maps · Growth & acquisition · 2 min read
Test the assumption before building the company around it.
Find the customer behaviour on which the idea depends and design a small, credible test.
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Built from my working notes, scripts and documented projects, with AI assistance in adapting and organising the library. Research and published case studies are linked in the articles.
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