The working library / 87 articles
Field Notes — Page 3
Observations, arguments and practical lessons from business, creative work and life as a founder.
Field Notes explore an idea. System Maps lay out a process. Build Logs show the work behind it.
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25–36 of 45 articles
Field Notes · Offers & pricing · 2 min read
A price comparison should survive closer inspection.
Use reference points that help customers understand the offer rather than inflate its apparent value.
Field Notes · Better decisions · 2 min read
Make room between the reaction and the decision.
A short decision note can prevent an urgent feeling from becoming an unnecessary commitment.
Field Notes · Better decisions · 2 min read
Treat excitement as energy, not evidence.
Use enthusiasm to investigate an idea without letting it stand in for demand.
Field Notes · Founder notes · 2 min read
Do not turn a temporary behaviour into an identity.
Use specific descriptions when giving feedback to yourself or someone else.
Field Notes · Business operations · 2 min read
The experience starts before the delivery.
Make the sales promise, onboarding and finished work tell the same story.
Field Notes · Founder notes · 2 min read
Give the goal somewhere to show up.
Turn a desired outcome into visible decisions and scheduled actions.
Field Notes · Better decisions · 2 min read
Ask what would make the advice wrong.
A practical filter for confident frameworks, success stories and business advice.
Field Notes · Better decisions · 2 min read
Sometimes the next step is a better return to the problem.
Use a deliberate break without losing the context needed to continue.
Field Notes · Founder notes · 2 min read
Look at the practice behind the performance.
Build a learning routine around specific skills, feedback and increasing difficulty.
Field Notes · Marketing & behaviour · 2 min read
Use persuasion to clarify a choice.
Credibility, social context and reciprocity are useful only when the underlying offer deserves consideration.
Field Notes · Better decisions · 2 min read
Look for the customer who breaks your explanation.
Use contrary evidence to improve a strategy before committing more resources to it.
Field Notes · Founder notes · 2 min read
Responsibility does not require constant alarm.
Separate immediate threats, operating risks and the uncertainty that comes with building.
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Built from my working notes, scripts and documented projects, with AI assistance in adapting and organising the library. Research and published case studies are linked in the articles.
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