The working library / 87 articles
Field Notes — Page 2
Observations, arguments and practical lessons from business, creative work and life as a founder.
Field Notes explore an idea. System Maps lay out a process. Build Logs show the work behind it.
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13–24 of 45 articles
Field Notes · Creative & production · 2 min read
A curiosity gap is a promise to explain.
Write an opening that creates interest and earns it with a specific answer.
Field Notes · Creative & production · 2 min read
Exaggerate the situation, keep the claim honest.
Use an extreme scenario to make an idea memorable without making the product’s promise ambiguous.
Field Notes · Offers & pricing · 2 min read
Offer the next useful thing.
Build an upsell around the customer’s next task rather than the product you most want to move.
Field Notes · Marketing & behaviour · 2 min read
Give something useful without creating a debt.
Design samples, advice and resources that help a customer before asking for a commitment.
Field Notes · Business operations · 2 min read
Small improvements only compound when they survive.
Turn a useful one-off improvement into something the next project inherits.
Field Notes · Business operations · 2 min read
Use a slow week to remove a busy-week problem.
Choose maintenance work that will reduce the next delivery bottleneck.
Field Notes · Growth & acquisition · 2 min read
Look for the work around the opportunity.
A practical way to explore businesses that help other people do a difficult job.
Field Notes · Founder notes · 2 min read
More money makes the operating choices more visible.
Treat additional resources as a chance to make deliberate choices about the business.
Field Notes · Business operations · 2 min read
Cash, profit and value answer different questions.
Keep three different views of a business separate when discussing growth.
Field Notes · Better decisions · 2 min read
A signal is not an explanation.
Before using a pattern to judge people or customers, ask what it really measures.
Field Notes · Marketing & behaviour · 2 min read
Being familiar is only part of being chosen.
Use repetition to make a useful message recognisable without treating exposure as persuasion by itself.
Field Notes · Offers & pricing · 2 min read
Explain the cost of inaction without manufacturing fear.
Make the consequences of a problem concrete, proportionate and open to inspection.
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Built from my working notes, scripts and documented projects, with AI assistance in adapting and organising the library. Research and published case studies are linked in the articles.
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