The working library / 87 articles
System Maps — Page 2
Processes you can follow: clear inputs, decisions, handoffs and ways to assess the result.
Field Notes explore an idea. System Maps lay out a process. Build Logs show the work behind it.
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13–24 of 35 articles
System Maps · Marketing & behaviour · 2 min read
Research the advertising decision, not just the ad.
Turn a competitor-ad review into hypotheses about audience, promise and proof.
System Maps · Offers & pricing · 2 min read
Map the first offer through to delivery.
Check the full customer journey before judging an introductory offer by its lead count.
System Maps · Offers & pricing · 2 min read
A deadline should explain what actually changes.
Use genuine capacity, scheduling and availability constraints to help people make timely decisions.
System Maps · Offers & pricing · 2 min read
Write the offer before writing the ad.
Use a five-part offer brief to connect audience, packaging, timing and the intended outcome.
System Maps · Offers & pricing · 2 min read
Give the free offer a business model.
Compare samples, trials, freemium and introductory access by their cost, customer benefit and path to paid value.
System Maps · Growth & acquisition · 2 min read
Write the revenue model before choosing the tactic.
Separate traffic, conversion, order value and repeat purchase to find the change that matters.
System Maps · Offers & pricing · 2 min read
A price has to fund the promise.
Review price against delivery effort, scope and contribution before reaching for a discount.
System Maps · Business operations · 2 min read
What is the founder’s hour actually doing?
Use a time audit to distinguish necessary expertise from a business that depends on your availability.
System Maps · Growth & acquisition · 2 min read
Make a referral easy to explain.
Give satisfied customers a clear situation, a useful introduction and a considerate follow-through.
System Maps · Business operations · 2 min read
Give recurring costs a recurring review.
A lightweight process for checking whether subscriptions and operating commitments still earn their place.
System Maps · Growth & acquisition · 2 min read
Qualify for the next conversation, not the longest form.
Ask for the information that helps both sides decide whether a sales conversation is useful.
System Maps · Marketing & behaviour · 2 min read
Organise the choice before removing the options.
Help people compare meaningful alternatives instead of assuming that fewer choices always perform better.
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Built from my working notes, scripts and documented projects, with AI assistance in adapting and organising the library. Research and published case studies are linked in the articles.
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